Focus group lab

Moderated focus group discussions are the most important qualitative survey method in practice for analysing consumers' motives and attitudes. A video conferencing system is available for this method, which allows simultaneous and interactive group discussions to be held at the Eisenstadt and Pinkafeld locations.

The establishment of a dedicated focus group laboratory should expand the research possibilities with focus group discussions. A significant additional benefit of focus group discussions in market research is the possibility for third parties to observe the discussion live through a one-way mirror in an adjoining room. A modern audio and video system enables recording and subsequent scientifically sound evaluation and analysis of the data.

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