Eye tracking glasses for mobile gaze recording and analysis

By recording fixations and saccades of the human eye, the eye movements, gaze duration and the sequence of the eye movement are analysed in relation… Markt- und Sozialforschung Markt- und Sozialforschung

Remote eye tracker for eye tracking and analysis

By recording fixations and saccades of the human eye, the eye movements, gaze duration and the sequence of the gaze path with regard to the stimuli… Markt- und Sozialforschung Markt- und Sozialforschung

Focus group lab

Moderated focus group discussions are the most important qualitative survey method in practice for analysing consumers' motives and attitudes. A video… Markt- und Sozialforschung Markt- und Sozialforschung

Laboratory productive work

Setting up the Productive Work Lab as an experimental creativity and communication space enables systematic experiments on the effect of different… Markt- und Sozialforschung Markt- und Sozialforschung